On 23 June we ran a panel discussion about the popularity of late night and off-site arts events and arts organisations' agendas behind them. Speakers were John Holmes (Director of Marketing and Audience Development, Orchestra of the Age of Enlightenment), Bethan Johnson (Friday Late Nights Coordinator, V&A) and Lucy Woodbridge (Head of Visitor Events, Natural History Museum). Penny Mills (London Director, The Audience Agency) chaired the discussion. It was a very insightful talk about audience strategies, business innovation and the future role of arts organisations. We live-tweeted the event with hashtag #YPIAtalk, as usual.
Below are some impressions of the night. More pictures are available in our Facebook album here.
Pictures by Rhian Hughes