How to get into...PR

How to get into...PR

25th August 2023
How to get into...PR - YPIA Blog
Written by Tessa Deterding | 25th August 2023

Are you looking to take your first step into the arts? Thinking about changing career? We'll be talking to our committee members about their careers so far and how they got into the sector. 


Tessa Deterding

Job Title/Industry

Senior Campaigns Manager / PR

What's your job in a nutshell?

I secure press and publicity for projects. This involves having good relationships with journalists, knowing the media landscape, and often involves working with social media and marketing teams.

What qualifications/experience do you need? 

Most PR jobs don't require any specific qualifications. Some will ask for a degree or possibly internships/work experience in PR or marketing.

Best bits of the job

 Arts and culture PR means I get to work with some of the coolest creatives and artists in the industry and share their work with a larger audience.

Downsides to the job

It can be very busy/stressful, and working in the arts means the salary isn't always as high as it would be in other industries.

What does a typical day look like? 

Every day is different as I often work across multiple projects. I might be pitching a book to reviewers, brainstorming how an art gallery can appeal to a younger audience, or planning out a timeline with a marketing team for an important anniversary year.

What was your route into your job?

I started off in music PR, so had a background in music to cement my understanding of the industry. I also had several marketing placements and internships before starting a full time job. 

Do you have any advice for someone wanting to get into PR? 

If you're at uni, try joining clubs or societies where you can take on marketing roles, or look for start-ups in your area where you can develop these skills in your spare time.

If you want to get in touch with Tessa about getting into PR feel free to contact her via LinkedIn or email her at